Here's Who I Am. What I Believe. How I Work ...

... and how you'd fit in.

Why ATMAN

Beginning always with a serve, and ending always on winner or error, tennis is a game of situations repeated, again and again.

Repetition reveals patterns: A single point says little, but a whole match begins to speak. Over an entire career, winning 50% of points makes for a perennial contender, winning 55% of points makes for 20 grand slams. Repetition magnifies fine margins.

But fine margins defy lazy analysis. There is no general formula. There is no room for bias. There is never enough data.

Actionable, player-specific insights require scrutiny, depth, and impartial rigour.

With ATMAN, you'd be getting exactly this. You'd be getting all the data at your fingertips, automatically. You'd be getting a tool to dig deep, identify patterns, present insights. You'd be getting all of it, in one framework.